What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest



What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest ebook

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn ebook
Publisher: Wiley
Format: pdf
Page: 272
ISBN: 9781118611258


Brand-building expert Denise Lee Yohn decided to investigate. Mar 31, 2014 - As you can see from this photo, we had a great workshop in Atlanta! Feb 6, 2014 - She is the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January, 2014.) Read more by Denise at http://deniseleeyohn.com/bites/best-bites. Is it a matter of luck, timing, or perhaps years of trial and error? What she discovered, and shares in her new book, is there are actually seven key principles that separate the best brands from the rest. Dave and Les were joined by twelve wonderful attendees and some lovely folks from Chick-Fil-A. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn. How do they develop this presence? Dec 31, 2013 - Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel. Hauschka, Orabrush, Common Good (soap), Kohler (sink), Bongio (faucet), Philips (toothbrush), Rembrandt, Royal Velvet (toothpaste), Sonos, Neorest (toilet), I agree; I don't need to see the sink's brand name I bought, and I'm always grateful for when I can look underneath a sink or product and find its product code/serial number hidden away but there if/when I need it. Nov 19, 2013 - I counted 11 brands on the counter at that exact moment: Dr. Jan 8, 2014 - This article is by Denise Lee Yohn, a brand-building expert, speaker and writer.

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